In today’s business landscape, there is an undeniable enthusiasm in using the latest digital technology for marketing. Convinced by the vibrant colors and sharp resolution that a digital display provides, CEOs are ready to deploy dozens of displays under their company’s banners. Here we will take a look at some of the basic understandings of digital signage.
What
Digital signage is the modern-day replacement to traditional, static signs and is often the cost-effective and flexible option as opposed to other forms of visual communications.
Where
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Digital signage attracts viewers’ attention, creates ambiance, informs, educates, and influences purchase decisions in point of sale, point of wait, and point of transit environments.
How
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Digital signage deploys contents and create interactions through digital displays, mobile devices and physical-to-digital tools.
Who
Business
Through Digital Signage a company can simplify its communications and create engaging content to enhance the relationship with customers and prospects.
Customer
With Digital Signage, clients are able to profile themselves and get a better sense of what a company offers.